You think your brand is still in its infancy, and trademarking can wait? Well, think again. Let’s assume you are confident that you make some of the best footwear in the market. Your designs are unique, and the prices are relatively low. Now, what if your fame grows exponentially because your products are just that damn good? Now, let’s consider this scenario: what if someone else starts exploiting your brand’s name by creating duplicates and distributing them into the market?