Shannon M. Lutman via Getty Images
Those two good-looking women you were checking out at the fitness centre today? They dance to the same tune at home too (sometimes it's the latest Beyonce hit, other times it's what Shahid is jiving to). And if you were able to take a peek into their vanity cabinet at home, you wouldn't be able to tell if it's one or the other who shops at the Body Shop...
Ellagrin via Getty Images
Consumers are no longer looking to fill need gaps. They don't have unmet "needs," strictly speaking. And, in their efforts to fulfill their greeds, consumers are willing to leave no stone unturned. To paraphrase an old adage, consumers are now saying, "I always live within my budget, even if I have to borrow to do so."
Evelyn Flint via Getty Images
While heavyweight blue-chip Indian tech companies are busy staging digital revolutions in offshore markets, our digital infrastructure back at home remains a crumbling sub-optimal affair. But even as conversations on going digital start to increasingly mainstream, there are questions on how exactly does one go about it? For the digital opportunity, it seems, is riddled with a veritable minefield of dilemmas and challenges.
designaart via Getty Images
It's clear that colours are imbued with meaning, based on context, culture and time. But I want to pause for a minute and ask the reverse question: is it that colours have meaning, or is it meaning that we ascribe colour to? Why, and how? Take the cacophony surrounding intolerance in the country right now. How do some people ascribe saffron to right wing intolerance? And how do some others imbue extremism with the colour green?
MoMo Productions via Getty Images
There's something happening at our workplaces. There's more democracy, more participation within the organisation, more engagement with clients and vendors, less aggression... together, these trends point at a gradual "feminisation" of our offices.
damedeeso via Getty Images
Fairy tales are intended to teach certain lessons to children. Many of the classics tell the story of a powerful, gallant and handsome man swooping in to rescue a damsel in distress. Once in the protective embrace of her prince charming, the defenceless princess would live happily ever after. Fortunately, modern retellings of these old tales have started diverging significantly from the formula. We need to take a cue from this in our real lives too.
Cool is exclusive, the opposite of mass. It thrives on the attitude that if your neighbours are in on it, it can't be cool. It's morphed into gadgets, technology, cars, people, music or parties accessible to few but coveted by many. This is where the new trends of individual designs, customisation and personalisation are getting a foothold. The minute everyone has the same gadget, you have to admit that you're just not as cool any longer.
Srosh Anwar Photography via Getty Images
This new woman is an assimilation of western influences as well as her traditional culture. She is a hybrid who despite of all kinds of changes is able to strike a balance among diverse spheres of her life. What implications do these trends have for marketers, products and brands? With gender being the most common form of segmenting and targeting used by marketers in general and advertisers in particular, the multi-dimensional personality of the new women is posing to be a big challenge for brands.
Shutterstock / ra2studio
I was excited about finally crossing over the line and meeting our neighbour, so similar to us yet always marked as "other". But I must admit that beneath this excitement lurked a nervousness stoked by the hostility and suspicion of our politicians and media. It didn't help that family members and friends were apprehensive: "What? Lahore? Are you sure? Think again!"
Adrian Weinbrecht via Getty Images
I am a firm believer that all human beings are born talented but circumstances and self-sabotaging traits make the best of people slip into mediocrity at some stage in their life. So, like it or not, the word "mediocre" describes a large chunk of the workforce. But not all mediocre people are the same. Over years of observing and interacting with them, I have identified seven distinct types of mediocre workers.
Fort Worth Star-Telegram via Getty Images
I went to a reception last evening and it struck me how not so long ago, it was impossible to imagine that the bride and groom would be readily mingling with the guests, relaxed and at ease with themselves and their environment. That they would step down from the elevated ornate seat was unthinkable. In fact, gone also are the throne-like chairs of yore, replaced instead by a loveseat of some sort.
Thomas Trutschel via Getty Images
My usual Saturday, indeed the entire weekend, goes something like this: some retail therapy, a visit to the spa in the afternoon, a play/movie/concert in the evening and often a lunch or dinner with friends. Anyone reading this will feel so envious of my life.
SANJAY KANOJIA via Getty Images
We no longer give the art of conversation the respect it is due. Omnipresent and all-pervasive, mobile phones have hijacked our lives. And this is not just when we are awake. The blinking red light at night is creating sleep and mood disorders for many.
EyesWideOpen via Getty Images
Corporate organisations today have special cells to address women's grievances and safety concerns, and deal with harassment; but civic bodies seem oblivious to changing gender dynamics, to the fact that women are shouldering the country's economic burden in public life about as much as men.
And gone are the days when a mother prided herself on being that authority figure. If she appears younger today, it is mainly because she has a younger outlook, not simply because she looks young!