Reeta Gupta is one of India's most sought-after content strategists, with a special focus on health, education, philanthropy and sustainable development.
Her team at The Network, delivers social media campaigns and creates compelling text graphic and video content that aligns with the overall communication strategy.
The Network,has a unique media relationship ability, and partners with brands and works on their image in multiple ways.
At an individual level, Reeta Gupta has written and directed socially motivated films. Samples here.
1. The MCGM's TB campaign supported by TISS and Tata Power.
2. Love your country featuring Kangana Ranaut.
3. A day in the life of a wheelchair
4. A book never runs out of battery
The roster of companies she has worked with, on content and media relationships, includes Samsonite, LOreal Professional Products, Asian Heart Institute, Pentair, EdCast, Intellecap,Craftsvilla, Crossword Bookstores, Indian Institute of Packaging, SP Jain School of Global Management etc;
She is also a columnist on yourstory.com, specifically focussing on building brands through content & positioning.
Articles from her blog and yourstory are often reproduced in international journals and compilations on content marketing and brand building.
She is an MBA in Human Resources and Project Management & has contributed to publications of the Economic Times- Strategic Marketing and General Management Review.
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