LUCKNOW -- Electronic and social media may have somewhat changed the poll campaign mode, but when it comes to capturing people's attention, parties in Uttar Pradesh are trying to outdo each other with catchy slogans like 'Akhilesh ka jalwa kayam hai, uska baap Mulayam hai', 'betion ko muskurane do, behenji ko aaney do' and 'abki baar 300 ke paar'.
Do batein kabhi na bhool - Narendra Modi aur kamal ka phool.
What might have begun in years gone by as a simple method of wooing the electorate is today an experts' job with political parties engaging hands good at words for not just giving a catchy message but also poking fun at opponents.
Congress Vice President Rahul Gandhi went ahead with coining 'arhar Modi' in a spin off 'har har Modi-ghar ghar Modi' and 'suit boot ki sarkar', to target inflation and "elitist" BJP government at the Centre.
Akhilesh ka jalwa kayam hai, uska baap Mulayam hai.
Post demonetisation, Congress has come up with new slogans "gareebon se kheecho, ameeron ko seechon" as also an earlier one "karza maaf, bijli bill half and MSP ka karo hisaab" in the state where they had been out of power for long, and thus "27 saal, UP behaal".
BJP is still seen banking on 'Modi face' in UP, where it has not projected anyone as its chief ministerial candidate to highlight the need to bring about a change in the state where they had been waiting for power for the past 14 years.
Karza maaf, bijli bill half and MSP ka karo hisaab.
They have modified the 2014 slogan "abki baar Modi sarkar"to "abki baar 300 ke paar" for absolute majority to "saath ayen, parivartan layen, kamal khilayen", "jan jan ka sankalp, parivartan ek vikalp" to "do batein kabhi na bhool - Narendra Modi aur kamal ka phool".
Gareebon se kheecho, ameeron ko seechon.
The party, whose leaders have been urging the electorate to give it absolute majority in the 403-member House to ensure that it can work without any pulls and pressures has coined a slongan "na ekai, na dehai, poora do-tihai" and "gali gali macha hai shor, janata chali bhajapa ki ore".
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