BUSINESS

Time To Update Profile Pic? Facebook To Roll Out New Job Openings Feature Rivalling LinkedIn

Have you noticed a Jobs tab on FB lately?

08/11/2016 8:43 AM IST | Updated 08/11/2016 10:43 AM IST
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Stefanie Loos / Reuters

Facebook is about to give some tough competition to LinkedIn. The social media platform is reportedly testing a new feature that will allow page admins to create job posts and candidates to apply for jobs via a message.

A Facebook spokesperson told TechCrunch it is experimenting with a slew of recruiting features that will allow candidates to apply for jobs using an "Apply Now" button which will be pre-populated from a user's public profile. A new Jobs tab has already gone up on Facebook recently.

TechCrunch reported that submitted applications will be received by the jobs page as a Facebook message. Businesses, in turn, will be able to advertise job postings to more people via their news feeds, dipping into the wide reach and data offered by the social media platform.

"Based on behavior we've seen on Facebook, where many small businesses post about their job openings on their Page, we're running a test for Page admins to create job postings and receive applications from candidates," a company spokesperson has said.

The new feature will also help drive more traffic to companies' Facebook pages.

LinkedIn makes most of its revenue from job hunters and recruiters who pay a monthly fee to post resumes and connect with people on what's often known as the social network for business.

In October, Facebook launched Marketplace to allow people to buy and sell items locally as the social media network tries new ways to keep its users engaged.

With inputs from Reuters

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