While a host of leading brands have come out with Diwali TVC's and have done a pretty good job at it, a short clip on Facebook takes the cake for capturing the true essence of the festival of lights.
The festival that brings the whole country together is also an integral force in binding Indian's several communities.
While many ads tried to promote some sort of a social message, this one actually goes a step ahead and taps into the secular spirit of Diwali, as enjoyed by the pure and unadulterated perspective of a kid.
It aptly goes with the hashtag, #DiwaliWithoutLabels
The clip is produced by a Mumbai-based start-up, Boom Man Studios, whose previous video on Women's Day had gone viral.
Watch it here.
Also see on HuffPost: