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Durex Is 'Launching' A New Flavour Of Condoms And Twitter Is Losing It

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@durex/Twitter

(Update: Turns out that Durex is not actually bringing out brinjal flavoured condom. According to the Mirror, this was just a publicity stunt to promote safe-sex among younger folks. The stunt was Durex's way of campaigning for the emoji. Well, at least it gave us a few laughs.)

Flavoured, glow-in-the-dark, ringed, ribbed, dotted... you get the drift. Innovation is always the key and, on Monday, showing some out-of-the-box thinking, global condom manufacturer Durex launched an unusually flavoured condom in its "new savoury condom range". Yes, you can now get an eggplant -- or as we Indians call it, brinjal or baingan -- flavoured condom.

The condom manufacturer posted about it on Twitter.

#BreakingNews: We're launching an exciting new savoury #condom range - Eggplant flavour! πŸ† #CondomEmojipic.twitter.com/idA07EaiXC

β€” Durex Global (@durex) September 5, 2016

And in no time, our Twitter junta started making baingan ka bharta jokes over and over again.

1.

In the mood for some baingan bharta ? https://t.co/lctdpadL2m

β€” Nakuul Mehta (@NakuulMehta) September 5, 2016

2.

"Would you like some stuffed baingan?" https://t.co/035YIJ5QCb

β€” dorku (@Dorkstar) September 5, 2016

3.

.@durex hi guys, just a quick one. How have you prepared and cooked the aubergine? Thanks.

β€” Josh Barrie (@joshbythesea) September 5, 2016

4.

Who called it brinjal flavoured condom and not baingan ko bharta https://t.co/d3ADPGHoQq

β€” Ashwin (@YouDontKnowWho_) September 5, 2016

5.

is it baingan bharta flavour or plain ol' baingan fry? https://t.co/Pg1Eb3Tezi

β€” Nishtha Kanal (@RootKanal) September 5, 2016

6.

Baingan flavoured condoms so good girls can remember mummy and stop the blowjob right there.

β€” NumbYaar (@NumbYaar) September 5, 2016

7.

Looks like Durex has won today's Twitter. Had to happen with Baingan flavored condoms. Butter Chicken and Kurkuri Bhindi up next for sure.

β€” Subhash Pais (@Subhash_ati9) September 5, 2016

8.

Complain toh aise jar rahe ho abt baingan flavor like roz you get laid

β€” Shama (@Smhing_) September 5, 2016

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Well, one Twitter user has run a poll too.

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This article exists as part of the online archive for HuffPost India, which closed in 2020. Some features are no longer enabled. If you have questions or concerns about this article, please contact indiasupport@huffpost.com.