That Prime Minister Narendra Modi is a social media superstar is not unknown. Now his ministers are catching up, at least some of them.
ET Magazine partnered with Frrole Inc, a social intelligence company, based in Palo Alto , California, analysed and ranked the ministers based on their social media activity.
While Modi has won the crown with the highest social media activity score, External Affairs Minister Sushma Swaraj and Power Minister Piyush Goyal competed for the second spot.
The analysis was based on "sentiments distribution". So an individual's score on social media activities was split into positive, negative and neutral.
According to the report, Modi got a score of 78% positive and 14% negative. Swaraj's score was 59% positive and 33% negative.
"This shows that Modi's social media presence is mostly about positive, feel-good messaging — more representative of PR usage than operational, unlike some of his ministers," Amarpreet Kalkat, cofounder, Frrole told ET.
Here's how the ministers scored:
Narendra Modi: 8.5
Sushma Swaraj: 7.3
Piyush Goyal: 7.3
Smriti Irani: 7.2
Rajnath Singh: 7.2
Arun Jaitley: 7.1
Suresh Prabhu: 7
Ravi Shankar Prasad: 6.9
Harsh Vardhan: 6.7
Nirmala Seetharaman: 6.7
Recently, Modi asked his ministerial colleagues to embrace social media wholeheartedly to let people know of the government's success stories.
The 'social media star' Prime Minister even asked them to seek professional help to get a hang of social media platforms and bring social media profiles to acceptable levels.
"The PM said most people from a minister's constituency should be his followers on social media. He also asked ministers to focus on transforming India portal and help popularise it," Cabinet Secretary PK Sinha said.
On 3 May, a group of elderly lawmakers gathered in Parliament's central hall, taking lessons on Twitter and Facebook, and refreshing defunct accounts.
There were formal lessons arranged for them too. Power minister Piyush Goyal, Petroleum Minister Dharmendra Pradhan and Minister of State Jitendra Singh have been charged with organising tutorials.
Some of Modi's ministers may have learnt the tricks of social media, but they have a long way to go before they catch up.
Read the entire story in ET Magazine.
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