A couple that took a selfie while a massive fire engulfed a 63-storey skyscraper, a luxury Address Downtown Dubai hotel and residential block, has been called out by Internet users as "stupid" and "insensitive".
The hotel stands across a plaza from the 830-meter Burj Khalifa tower where people were gathering for a spectacular fireworks display due to mark the start of the New Year.
The man in the picture put up the selfie on his Instagram account, drawing flak from Internet users who called the photo 'stupid selfie of the year'. The building is seen burning in the background while the smiling couple posed for a selfie. The photo went up with the caption "Happy new year, my dear Dubai, may god bless you and keep you safe. You always surprise us with the biggest fireworks."
This has to rank amongst the most senseless selfies ever. Hotel burns. Couple clicks selfies. pic.twitter.com/4g4fpQZ5Gf— Rahul Kanwal (@rahulkanwal) January 2, 2016
— Ruth Pérez-Chaves (@RPerezChaves) January 1, 2016
These idiots, too, made it to 2016! The Address Hotel in Dubai is in flames as they take a selfie.December 31, 2015
Those IDIOTS who took a selfie with the burning hotel behind them, SHAME ON YOU! Think of the innocent people inside that hotel!! #DubaiFire— SihamAR ☪ (@SihamAlRamahi) January 1, 2016
Reuters reported that all residents of the hotel were evacuated.
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