Walk through the agricultural fields of Uttarakhand, and instead of the sounds of nature, you might just catch the strains of 'Brown Rang' or 'Blue Eyes' by Yo Yo Honey Singh. No, seriously.
The Indian rapper and singer has gained more haters — except that these aren’t of the human variety. According to reports, the music producer’s tracks are being blasted on loudspeakers by farmers in Uttarakhand to keep pesky wild boars at bay.
Also Read: Watch This Gutsy Indian Girl Call Out Honey Singh For Misogynistic Lyrics With Her Own Rap
Last year, farmers in this region underwent heavy losses after wild boars destroyed their potato, tomato and wheat crops. After trying and failing several times to save their produce from the animals, the government stepped in to play recorded voices of animals, that worked only for a short period of time, before the animals got accustomed to the sounds, and resumed their rampage.
A 48-year-old farmer at Dhari village of Nanital district came up with a brainwave, and installed loudspeakers to protect his potato crop. “I used to hear from elders in the house that wild animals avoid places where there is a human habitat,” he said in a Times Of India interview. “I though of playing music to let them know of human presence. And it has worked,” he said.
Eventually other farmers picked up on the idea, and ironically enough, this measure now appears to be working more effectively than government measures — not only is it cheaper, but the neighbours also enjoy the entertainment.
Since October, Honey Singh songs, along with a variety of Punjabi music and bhajans, are being played (at full volume). This keeps away not just the boars, but also other wild animals — jackal, nilgai — away.
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