Not Only Has Tinder Usage In India Jumped To 400 Percent, It Also Has More Women Users

27/11/2015 6:08 PM IST | Updated 15/07/2016 8:25 AM IST
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An Indian student checks her mobile phone in Mumbai on May 1, 2015. India raised a record USD17.6 billion during intense bidding on a government auction of wireless spectrum recently in one of the world's largest smartphone markets. The new spectrums for traditional voice and faster data services are seen as crucial for companies competing in the cut-throat Indian market, which has around 952 million mobile subscribers, according to figures released by India's telecoms regulator, TRAI. AFP PHOTO/ Indranil MUKHERJEE (Photo credit should read INDRANIL MUKHERJEE/AFP/Getty Images)

Online dating app Tinder today said it has witnessed a 400 per cent increase in downloads in the country in the past year, and women are more active in using the application than men.

"We are truly excited about the rapid adoption of Tinder in India...women particularly seem to love Tinder, sending more Super Likes than men each week, which is incredibly empowering," Tinder's India head Taru Kapoor said in a statement.

Without disclosing absolute numbers, the app which competes with others like TrulyMadly, OkCupid and Woo, said it has witnessed a 400 per cent increase in downloads in past year.

It said Indians are sending one million 'super likes' per week on the application, with women being more active in sending the 'super likes'.

It, however, did not share more details on the split between men and women on app usage.

Also read: How Dating Apps Are Radically Changing The Rules Of Romance In India

India's favourable demographics where over half of the population is said to be under 35, a rapid pick up in mobile telephony and changing outlooks towards personal relationships due to factors like hectic lifestyles have aided usage of such applications, according to reports.

Tinder said 90 per cent of its users in the country are between the age groups of 18 to 34.

Kapoor added that the conversations on the app last more in India than in any other country.

The app launched in 2012 is present in 196 countries globally in 30 languages.

It claimed 26 million matches are made on Tinder on a daily basis and over 10 billion matches have been made on it so far.

It has recently launched product enhancements including addition of job and education information to profiles and an improved messaging interface, the statement said.

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