A Five Day Digital Extravaganza: Social Media Week Commences In Mumbai

17/11/2015 10:02 AM IST | Updated 15/07/2016 8:25 AM IST
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MUMBAI--Social Media Week, a leading news platform and worldwide conference that curates and shares ideas, innovations and insights into how social media and technology are changing business, society and culture around the world started on Monday with more than 1500 attendees.

Mumbai is one of the three cities to host the last leg of Social Media Week for 2015 which has made its presence in more than 25 cities across the globe.

The conference will bring together leading social influencers across industries to discuss and exchange ideas on how social media has revolutionised the way we live, work and communicate.

Rohit Varma, Founder RSQUARE Consulting and Director Social Media Week, which brought Social Media Week to India, said, “We are very excited to launch 2015’s Social Media Week in Mumbai with great sessions by Bobby Umar, Suhel Seth and Eric Edge today, and we are proud to have experts with us from across the industries sharing experiences about best use of social media. Social Media Week promises to be a rewarding opportunity for all the participants as this year we bring to you an entire week of all things social media.”

This year, Tata Motors is the presenting partner for Social Media Week Mumbai. The first day of the conference witnessed Bobby Umar, TEDx speaker commenting on how to balance technology, strategy and engagement that connects on a more authentic level on social media.

The theme for this year’s event being ‘Upwardly Mobile: The rise of the connected class’, the Social Media Week will see an array of speakers including brand expert Suhel Seth, international news anchor Richard Lui and Joint Commissioner of Police (Traffic), Milind Bharambe, will share the experience of tapping social media to influence behaviour and run social campaigns that impacts the connected class of India.

Over the week, Mumbaikars will get a chance to hear speakers from different genres including Media, Entertainment, Advertising, Travel and Food at Social Media Week Mumbai.

Commenting at the SMW event, Ms. Delna Avari, Head – Marketing Communication and Services, Passenger Vehicle Business Unit, Tata Motors said, “Today, social media marketing plays a significant role in building a connect with customers across the globe As aggressive marketers, it is important for us to be associated with Social Media Week, an ideal platform to share ideas, innovation and insights into how social media and technology are changing businesses around the world. We have been rolling-out some exciting and innovative social media campaigns and our latest 360 degree campaign - #madeofgreat, rides on a strong consumer motivation of ‘Seeking Excellence’ & Self Belief, epitomized by the confluence of two global brands - Tata Motors and Lionel Messi.”

Started in New York in 2012 by Crowdcentric Media LLC, Social Media Week has evolved into a global movement that taps into human networks to create and share a knowledge bank, through debates, discussions and talks, which helps people stay connected the world-over.

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