Amazon Fashion Week Kicks Off To A Great Start

09/10/2015 2:42 PM IST | Updated 15/07/2016 8:25 AM IST
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CHANDAN KHANNA via Getty Images
A model presents a creation by Indian fashion designer Ashish N Soni during the Amazon India Fashion Week Spring Summer 2016 in New Delhi on October 8, 2015. AFP PHOTO / Chandan KHANNA (Photo credit should read Chandan Khanna/AFP/Getty Images)

The Amazon Fashion Week Spring Summer 2016 is in full swing with Anavila Misra leading the first day with models in draped in linen with loose crop top blouses.

#Balance #aifw #ss2016 #sari #fdci

A photo posted by Anavila Misra (@anavila_m) on


Luxury beachwear designers Shivan and Narresh presented jeweled bikinis and swimsuits.


Samanth Chauhan brought dramatic silhouettes to the ramp.


Bhartia brought monochrome and pastels to AIFW.


From five young girls opening the show with a poem, to the models taking to the ramp in skates wearing cute dresses on the tunes of famous nursery rhymes, designer Ashish N Soni brought out the inner child of fashion lovers at the Amazon India Fashion Week SS'16.

Dominated by major experiments with the denim fabric, Ashish's "Inner Child" collection presented an attractive combination of the simple, easy cuts and smart fitted silhouettes.

"We all have child-like qualities. Due to the mundane processes in our life, we have kind of lost that inner child. The idea was to celebrate the child-like quality that we have. Over the years people lose it, so the idea was to remind people that let's get back the child alive," Ashish told reporters after the show.

A photo posted by Ashish Soni (@nashishsoni) on


"Everything was fitted. The focus was on peplum and overall the idea was to be a denim-head. It is personally a favourite fabric of mine. Most of the people relate to it only in terms of casual clothing, jeans or jackets, I did the reverse by using it in formal and evening avatars, and then mixed it with white so that it gives you a day feel," he said.

First look of SS16

A photo posted by Ashish Soni (@nashishsoni) on


The designer stuck to shades to black, blue and white. The outfits included interesting combination of bandhgalas and fitted trousers and laundry effect bleach trench coat and hot pants.

"The trend setter from this collection would be denim. We have used it in many ways from tops to evening dresses, fitted and flair trousers and the denim suit, which is my personal favourite. There was a lot of texture that I played with."

Fittings.........

A photo posted by Ashish Soni (@nashishsoni) on


"A lot of research and development went into it. The big trend for me was to move away from the prints I have been doing for many collections."

Ashish said the concept of presenting a collection inspired by the childhood took more time than designing the clothes.

"More than just preparing the collection, the concept took a lot of time. More than six-eight months went into it. Music itself took months because nursery rhymes don't come in that manner. Ideally we wanted to do it in a playground but because of dengue we dropped that idea."

Models had their hairstyle akin to the famous Minnie Mouse cartoon character's hairdo.

"(We played) with the most iconic Minnie Mouse character. I decided not to get innovative and keep it simple and easy so that everyone relates and I think that worked immensely. The models were seen smiling and giggling because that was the intention. They had to enjoy themselves. That was the required energy. My models were performers this time," he said.

Meet #ashishnsoni's inner child! @thefdci #AIFWSS16 #fashionweek #fashion #style #instagood

A photo posted by MissMalini (@missmalini) on


The show began with Ashish's daughter and her friends, dressed in his designs, singing the popular rhyme "Twinkle Twinkle Little Stars" and the designer got them back on the ramp while closing the act.

Models were also seen walking on the ramp with candies in their hands.

With big floral motifs adorning light outfits in hues of orange and yellow, designer duo Hemant and Nandita recreated the 1960s fashion spring at the ongoing Amazon India Fashion Week SS '16.

#Summerof69 #hemantandnandita #ss16 #showtime 5.15pm TODAY !!! @thefdci @amazonin_fashion

A photo posted by Hemant & Nandita (@hemantnandita) on


Titled "Summer of '69", the collection spelled vintage, highlighting the flower power during the era.


"We have tried to show flower power of that time so everything has floral motif. Though motifs are flowers, we have used them in different shapes. This time we thought we should do something which is more of a pop art," Nandita told reporters.

"We wanted to bring the '60s back. We spend months researching on it. We usually take our inspiration from travel but this time we didn't go anywhere and went through the books we had. I liked this book about 1960s. I was very inspired by it," she said.


Colourful vintage shades and vibrant hand bags added to the spirit of the bygone era. "The shades are very '60s but we have added a golden tinge. So, we got the Indian touch in the mix."

Silhouettes included tops, palazzos, jumpsuits, skirts, kaftans, jackets in the shades of yellow, orange, white and red.

"People relate us to orange. Whenever I feel our line is going dull, we add orange. We played with the colour," Nandita said.

The line appeared easy, loose and wearable. "It is a conscious decision that are line is wearable. It has to be distinct but easy to wear," she said.


The collection was uplifted by peppy, up-beat background tunes.

"It was very important that the music conveyed the vintage mood. Even the screens and the boxes, the models were carrying, had a vintage feel. The tag on the boxes were not clean and neat. It was very rugged."

#ReadytoRoll #Allset #Summerof69 #hemantandnandita #ss16 @thefdci @amazonin_fashion Starts Tomorrow!! #aifwss16

A photo posted by Hemant & Nandita (@hemantnandita) on


For Hemant, the colour story was the best part of the collection.

"The colour story in our collection was the highlight. Orange was prominent. That was my personal favourite."

Polyester was the main fabric used for the collection.

What's more, Actress Athiya Shetty, will walk the ramp for designers Rohit Gandhi and Rahul Khanna at the ongoing Amazon India Fashion Week SS'16.

Athiya, who has joined actress Alia Bhatt as the face of Maybelline, will walk on October 10.

The 22-year-old "Hero" actress will showcase the designers' collection which has been inspired by women who are modern, edgy, ambitious and diverse.

#2daystogo until we join hands with @maybellineindia on the #runway at #AIFWSS16! #RohitGandhiRahulKhanna #ManyMazesManyMinds

A photo posted by Rohit Gandhi + Rahul Khanna (@rohitgandhirahulkhanna) on


The collection, which follows the theme of "Many Mazes, Many Minds", will see structured silhouettes in mesh, light weight fabrics and silk organza highlighted with unique motifs, tone on tone embellishments and Rorschach embroideries.

#SneakPeek at #ManyMazesManyMinds during #AIFWSS16 #fittings. #RohitGandhiRahulKhanna

A photo posted by Rohit Gandhi + Rahul Khanna (@rohitgandhirahulkhanna) on


Vivid tones of mint, white, coral, sky hues, frost and black form a strong part of the collection. Stark combinations of black and white stripes have also been used which are in sync with the rest of the collection.


"We are extremely excited to have Athiya Shetty make a debut for Maybelline New York at the grand platform of Amazon India Fashion Week. With established designers like Rohit Gandhi and Rahul Khanna, we look forward to a creating a show that will inspire women to express themselves with the power of makeup," said Pooja Sahgal, General Manager- Marketing, Maybelline New York.

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