WATCH: Nestle's New TVC Celebrates 100 Years In India, Without Maggi

20/09/2015 1:00 PM IST | Updated 15/07/2016 8:25 AM IST
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Nestle has been having a tough time in India after the company took a hit of Rs 450 crore following a ban on Maggi.

So, the company is now trying to win back the faith of Indians.

Through a new TVC, Nestle India is marking its 100 years in India. The video showcases how the company's brands have been parts of every Indian's lives since long— a move aimed at instilling the lost confidence back in the company and its products.

However, in the entire advertisement, there's something missing. It's Maggi.

The TVC shows Nestle's various products and brands including Nescafe, Milkybar, Kit Kat, Milkmaid, Nestle milk and dahi. But, it doesn't feature Maggi, which has probably been Nestle's most popular product in India.

As per the company's website, Nestle's relationship with India dates back to 1912, when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market.

Watch the TVC above.

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