Google marked 17 years in style, rolling out a completely new logo design with a surprise bonus element as part of the new package. The new logo is a complete shift from the tiny tweaks it made to its design in 2013 when it adopted a flatter look with some typographical adjustments.
So, what's the bonus element?
The new Google now comes equipped with a voice feature (look out, Siri fans) that will "help you identify and interact with Google whether you're talking, tapping or typing," say Tamar Yehoshua, vice president, product management, and Bobby Nath, director of user experience in the brand's latest blog.
There's also a two-minute video showcasing the evolution of the brand.
Google has also done away with it's little blue 'G' icon, replacing it with a four-colour 'G' that matches the new serif-free logo. The original logo that was, according to Google, built originally for a single desktop browser page has been redesigned to appear across multiple digital platforms that consumers now avail -- also showcasing the evolution of "seamless computing" across several devices, with "different kinds of inputs" that range from search to emails and navigation.
"This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future," according to Yehoshua and Nath.
Along with its updates, Google has also covered the history and previous makeovers for its logo, right back from 1998 when co-founders Larry Page and Sergey Brin first came up with the project at Stanford University: