The clash of the festivals: Onam has one-upped Rakhi -- at least, on social media.
The harvest festival of Kerala that is being celebrated today has seen a barrage of colourful photos being uploaded on Instagram. There's a rich mix of Onam Sadya, rangoli and people are proudly turning out in traditional clothing.
Rakhi, a popular North Indian festival, on the other hand, features a disappointing smattering of photos posted from commercial accounts.
Of course, the final result will only be tallied tomorrow once Rakhi sets in.
Here are some amazing photos of Onam being celebrated across the country on Instagram (the first one's our favourite):