Raksha Bandhan: This Is Probably The Most Thoughtful Gift You Can Give Your Sister This Year

27/08/2015 1:13 PM IST | Updated 15/07/2016 8:25 AM IST

Chocolates, dresses, and mobile phones are in sudden demand, and with good reason. After all, Raksha Bandhan — the Hindu festival where every sister ties a rakhi to her brother's wrist and feeds him sweets, and the brother pledges to protect her from every peril — is a great time for sibling revelry and copious gifting.

With the popular festival just around the corner — this Saturday, August 29 — here's a new video by Post Pickle, that beseeches the brothers in India to stop using the very popular Hindi cuss word b***c**d, one that literally degrades and belittles their relationships with their sisters.

With Raksha Bandhan just around the corner, will Indian brothers let go of their most popular gaali as a present for their sisters?

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