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Raksha Bandhan: This Is Probably The Most Thoughtful Gift You Can Give Your Sister This Year

This Raksha Bandhan, Make A Pledge To Stop Saying 'B***c***d'

Chocolates, dresses, and mobile phones are in sudden demand, and with good reason. After all, Raksha Bandhan — the Hindu festival where every sister ties a rakhi to her brother's wrist and feeds him sweets, and the brother pledges to protect her from every peril — is a great time for sibling revelry and copious gifting.

With the popular festival just around the corner — this Saturday, August 29 — here's a new video by Post Pickle, that beseeches the brothers in India to stop using the very popular Hindi cuss word b***c**d, one that literally degrades and belittles their relationships with their sisters.

With Raksha Bandhan just around the corner, will Indian brothers let go of their most popular gaali as a present for their sisters?

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This article exists as part of the online archive for HuffPost India, which closed in 2020. Some features are no longer enabled. If you have questions or concerns about this article, please contact indiasupport@huffpost.com.