When the stakes are high, the game has to be upped even higher. Therefore, we can expect Sanjay Leela Bhansali's upcoming period drama Bajirao Mastani, which stars Ranveer Singh, Priyanka Chopra, and Deepika Padukone, to go on a promotional blitzkrieg over the next few months before its December 18 release.
Bollywood films have earlier been promoted via mobile games, graphic novels, and even 'viral video' tie-ups with YouTube creators. In the case of Bajirao Mastani, an animated web-series called Blazing Bajirao has been made which will be available on the Eros Now app (available for Mac as well as Android users) as well as their website in September.
The trailer was launched on Tuesday. Watch it above.