MUMBAI — Bollywood actress Madhuri Dixit-Nene, who is one of the most prominent faces for ad campaigns of Maggi noodles, said she has met officials of Nestle India, a subsidiary of Swiss-based Nestle SA, and was assured that there would be no compromise in the quality of India's best loved snack, currently under scanner for allegedly containing dangerous levels of lead.
Like most of India, I have enjoyed Maggi noodles for years. I was very concerned after recent reports and met with the Nestle team (1/3).— Madhuri Dixit-Nene (@MadhuriDixit) May 30, 2015
The 48-year-old Bollywood actress was slapped with a notice by the Haridwar Food and Drug Administration to explain within 15 days claims made in the advertisement regarding the nutrition value of the '2-minute noodles', according to a PTI report.
Nestle explained that they always place the consumer first and have the highest quality standards. (2/3)— Madhuri Dixit-Nene (@MadhuriDixit) May 30, 2015
"Nestle explained that they always place the consumer first and have the highest quality standards," she tweeted.
Maggi recently came under the scanner after samples collected by the Uttar Pradesh Food Safety and Drug Administration were reported to be containing Mono Sodium Glutamate (MSG) and lead more than the permissible limits.
Nestle India was asked to withdraw a batch of the popular snack from the market by the authorities in Uttar Pradesh recently.
Nestle has reassured me that they adhere to stringent testing for quality and safety and are working with the authorities closely.— Madhuri Dixit-Nene (@MadhuriDixit) May 30, 2015
Disputing the claim, Nestle India had said, "The company does not agree with the order and is filing the requisite representations with the authorities."
Nestle India had also said that the batch of about 200,000 packets of noodles it was being asked to recall were made in February last year and had already reached their "best-before" date last November, Reuters reported.
Incidentally, a case has been lodged by a local advocate in Barabanki at the Chief Judicial Magistrate's (CJM) court against Amitabh Bachhan, Madhuri and Preity Zinta for promoting Maggi noodles.
(Inputs from PTI)Suggest a correction