The Black Burger Has Hit India, But Is It Here To Stay?

12/05/2015 2:26 PM IST | Updated 15/07/2016 8:25 AM IST
Keith Tsuji via Getty Images
TOKYO, JAPAN - SEPTEMBER 18: Black hamburgers are seen at a Burger King restaurant on September 18, 2014 in Tokyo, Japan. The black burgers, one a Kuro Pearl at 480 yen, has black buns and cheese smoked with bamboo charcoal and black sauce made of squid ink. The other, the Kuro Diamond at 690 yen, comes also with lettuce, tomato, onion and mayonnaise. The burgers are available from September 19 through early November in Burger King restaurants throughout Japan. (Photo by Keith Tsuji/Getty Images)

We know that the average Delhi dweller has something of an experimental palate, but will they go for this? After causing much excitement in Japan, the black burger has reportedly hit the Indian market.

South African food chain Barcelos (that has set up base in expat-concentrated Khan market) has introduced the black burger as part of its menu, borrowing from Burger King's Black Kuro Burger: the buns were blackened with bamboo charcoal, while McDonalds used squid ink says the report.

Rohit Malhotra, GM operations of Barcelos India in an interview with Economic Times revealed that the restaurant has used yellow, blue and red food colouring to create its own variant. "Someone had to introduce it here and we did it," he says. "

"It is very beautiful to look at and during our introductory tasting session, people loved it. Till now, they had only seen it on the net."

While the burger's unique hue has caused much initial excitement, we're not sure if it will generate this sort of reaction

One can't help but wonder if this is just another extreme trend that will black out soon. All we can say is, Bun appetit to those who're going to try it.

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