Google is rolling out a new mobile-focused search algorithm today, which favours sites that are mobile optimised and demotes those that are not on the search engine.
The new rating system is being billed by search experts as ‘Mobilegeddon,’ as Google announced that it will have a significant impact on the search results on mobile searches in all languages worldwide.
Search engine rankings are a crucial source of traffic for internet businesses, and rankings on Google, the world's most popular search engine are especially so.
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We tested out 10 Indian government run websites on Google’s Mobile Friendly test tool, released in February this year. Only two of them passed the test.
www.nic.in - Fail
Sriram Sharma
The official website of National Informatics Centre, the premier ICT Organization of the Government of India fails Google's mobile-friendly test on two counts.
incometaxindiaefiling.gov.in - Fail
Every tax-paying Indian citizen needs to use this website. Google's test tool listed four main flaws with the site that make it mobile-unfriendly.
http://ogpl.gov.in/ - Fail
The Open Government Platform was built in collaboration with National Informatics Centre and US-based General Services Administration. The site fails the mobile-friendly test on four counts.
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http://irctc.co.in/ - Fail
One of the most used Govt. run websites, IRCTC has dedicated apps for the mobile, however the website fails the mobile-friendly test on three counts.
http://india.gov.in/ Pass
The official portal of the Government of India, this mobile-friendly website aims to provide a single window access to information and services being provided to citizens and other stakeholders.
http://loksabha.gov.in/ - Fail
The Lok Sabha site, which hosts information on members, debates and events from the Parliament of India gets a thumbs-down from Google on mobile-friendliness.
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http://parliamentofindia.gov.in/ - Fail
This portal is largely static, linking out to sites for the Lok Sabha, Rajya Sabha and President of India. It fails Google's mobile-friendly test on three counts.
Makeinindia.com - Pass
The Make In India site, built using Wordpress, has a responsive theme that's mobile optimised.
www.nkn.in - Fail
The website for the National Knowledge Network fails Google's mobile-friendly test on four counts.
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tenders.gov.in - Fail
The central source for government and public sector tenders and notifications, issued by the Central and State Governments, the site fails on three counts on Google's mobile-friendly test.