Flipkart CEO Compares Net Neutrality Backlash To Apartheid

13/04/2015 1:35 PM IST | Updated 15/07/2016 8:25 AM IST

Flipkart’s co-founder and CEO Sachin Bansal just shared his stance on net neutrality in an interview with NextBigWhat, where he argues that Zero rating has been around for over five years, and that he wants Flipkart to be judged by the same yardstick as global services, which make use of the service.

“The situation that exists in India today is akin to apartheid in the Internet world. Most people wrongly believe that Flipkart is asking for preferential treatment. In reality we are only asking for equality with our global peers and are NOT asking for any preferential treatment," Bansal is quoted as saying.

flipkart one star rating

Reddit-run campaigns supporting net neutrality started to give one-star ratings to Airtel and Flipkart’s apps on their app stores as a form of protest over the weekend.

Bansal defended his position on Twitter last week, saying that fears of a telecom big brother emerging are unfounded, and that the consumer is king. He sent out a tweet today linking to his interview, asking for a more nuanced debate.

Meanwhile, the volunteer-run SaveTheInternet campaign has sent over 1 lakh responses to TRAI on the consultation paper. The deadline for the consultation paper is April 24.


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