Use Hashtags, Images To Get More Retweets: Study

20/12/2014 9:25 AM IST | Updated 15/07/2016 8:24 AM IST
In this Monday, Nov. 4, 2013, photo, The Twitter app is shown on an iPhone 4s, in San Jose, Calif. Twitter is expected to price its initial public offering some time Wednesday night. The company recently raised its price range to $23-$25 per share, following strong investor demand, and is expected to start trading on the New York Stock Exchange on Thursday, Nov. 7, 2013. (AP Photo/Marcio Jose Sanchez)

NEW YORK: A study that analysed two million tweets has found images in a tweet increases chances of its re-tweet more than four times.

The study by digital marketing agency Stone Temple Consulting from Framington, Massachusetts, found that using images, hashtags and links in a tweet had an even greater impact on engaging other users than it was thought.

Tweets with media were re-tweeted 68 percent of the time compared to 30 percent of text-only tweets.

Also, 74 percent of tweets with media were favourited while for text-only tweets the figure was 38 percent.

Tweets with hashtags got re-tweeted 49 percent of the time, while 32 percent was the figure for those without the hashtags.

One surprising result of the analysis was that the time of day was found to have a very little effect on chances of being re-tweeted, the percentage of getting re-tweeted varied only 35 to 37 percent over a 24-hour period.

Embedding a link in tweets was found to have an impact too - there was a 10 percent hike in chances of being re-tweeted, up from 33 percent of tweets without links.

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