A well timed apology by a national broadcaster today stopped a Twitter spat from escalating between India’s top selling author Chetan Bhagat who took offense to a tweet by DD News Hindi he claimed ‘mocked his work’. The handle referred to his latest book 'Half Girlfriend' disparagingly and was later forced to retract.
The DD Hindi News tweet that sparked Bhagat’s outrage.
Bhagat responded with a tweet of his own questioning the need for a national broadcaster to target him.
Can someone explain to me why official government owned channel handle has to tweet like this and mock my work? pic.twitter.com/tRfMPfeItN— Chetan Bhagat (@chetan_bhagat) December 8, 2014
DD News Hindi apologised soon after.
We disown the earlier tweet on languages and some authors. We have deleted it and also taking further remedial action.— DD न्यूज़ (@DDNewsHindi) December 8, 2014
And Bhagat accepted DD's apology.
— Chetan Bhagat (@chetan_bhagat) December 8, 2014
As usual, the rest of Twitter had something to say.
As much as I hate Chetan Bhagat's work, its wrong on DD News part to criticize it from official account.— Amit (@TambadeAmit) December 8, 2014
Heh! @chetan_bhagat is livid. DD News posts a comment mocking his work. As a not so great man said, 'follow karna hai to kar, varna kat le.'— Abhishek Baxi (@baxiabhishek) December 8, 2014
So a keyboard happy DD Hindi news staffer mocks Chetan Bhagat. Dissing self made people we're (probably) envious of is a national ailment.— Shilpa Anand (@shilpaanand) December 8, 2014
What DD news did was totally wrong. They can't call me a literature. pic.twitter.com/nxPD1ucpup— Chetan Bhagat (@chetan_bhugat) December 8, 2014